All Videos
In This Series:
In This Series:
Video #1 {this page}
The Five Circles of
Relationship Marketing
Video #2
9 Steps To
More Customers
Etsy Blog | Selling on Etsy | Etsy Banners | Giveaways & Creative Stuff
Video #1 {this page}
The Five Circles of
Relationship Marketing
Video #2
9 Steps To
More Customers
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Great video! Worked perfectly for me! Can’t wait for video #2!
Thanks Pam! Great to hear from you!
I would like to watch the next segment on marketing, i did not see a link on the first session?
Enjoyed the first video, would like to watch the rest/
Thanks Sandy
The second video will be released in a day or two. Just giving everyone enough time to see this first one, then we’ll email out video number two. If we sent you a direct link to this video in your email, or you’ve already confirmed your email address at http://EtsySuccessFormula.com you’ll get the second video link by email. If not, head to that link and confirm your email address to get on the right list.
Really enjoyed this, no frills, simple to understand, informative video. Looking forward to the next one! Thankyou 🙂
You’re welcome…thanks for stopping by and leaving a comment!
~Kim
Awesome to hear Grace! One thing I’ve always been happy to hear is when someone says “you made it easy to understand!”… that’s good. Now if I could just learn how to do it in less words! 🙂
Valuable information Tim/Kim — Thanks! Will you speak more on subscriber relationships? i.e.. I don’t use mail chimp yet but, would like to begin reaching out to followers w/ a monthly newsletter — Can I reach out to “followers” on etsy (inviting them to signup for my newsletter)? Or is that frowned upon? I have more followers on etsy than I do on Facebook/twitter so, it’s what comes to mind first. Thanks! -Ashleigh
Hi Ashleigh — We will get very deep into the specific steps you can/should take with people in your subscriber circle. The very next video will focus on getting people TO the Subscriber level, then we’ll go further in future videos. The eventual depth we’ll be teaching on the subject is extensive.
As to the second part of your question, I think reaching out to anyone, anywhere, and inviting them to join your email list or subscribe to you in any other way is a good thing for everyone involved. How you do it is important and you don’t want to send out any mass emails or convos that are not solicited but there are many many good ways to reach your followers on Etsy and elsewhere to convert them to subscribers.
It’s all about baby steps and working through the process in order, which is why we started here with the 5 circles and will move into the steps for each in the next video!
Thanks for doing this! I have been following you guys for a number of years and you are really making that follow worthwhile! Great first video and I look forward to #2 in the series!
Hi Beth! Thanks so much for your sweet comment! We’re hoping that the video lessons will be super helpful to everyone. Marketing can really make a difference to an Etsy shop! See you soon with video #2!
~Kim
Love the conversational style in your video! 🙂 Looking forward to the next one 🙂
Masha
Hi Masha! Thanks so much…we work best together, so I’m glad to hear it works! We really appreciate it you taking the time to leave a comment!! 🙂
~Kim
Thanks so much for putting together these videos! I watched this one earlier this morning and am looking forward to the others that are following behind this one.
I’m looking forward to all aspects of marketing, but am particularly interested in getting subscribers. I seem stuck trying to gain subscribers. I have a newsletter (though don’t get it out as regularly as I should… consistency may help, too?), but just can’t get many subscribers to that or my blog (which is still relatively new and moving slowly, but working towards more consistency there, too.) I know all these things take time, but since I’m not sure I’m moving in the right direction to begin with, I know these videos will be great to show what I’m doing that is right and what I need to change.
THANKS!
Melanie – We are going to have to talk about marketing over coffee one day! Subscribers are key and I’m sure we can help with that! It’s awesome that you have a newsletter already. You really have lots of the key ingredients!
There will be some helpful steps to help you grow in the next video!
Thanks for joining us!
~Kim
Thanks Melanie! Subscribers are super-duper important and it seems clear that the bigger the internet world gets, the more important those close subscriber relationships become so I think your gut is pointing you in the right direction. You’ve already made some of the biggest first steps with your blog, so stick with us and we’ll help you find the rest of the path.
Thank you! Very helpful way to frame the marketing pool, and make it a little less scary. Looking forward to the rest of the series.
Thanks so much for making this video! Although I have a “follow by email” box on my blog, I’d love to learn more about how to set up an email list for monthly or quarterly update emails. Do you have any recommendations for how to get that going and what you think works best? I noticed someone mentioned Mail Chimp, but I’m wondering if it can be as simple as subscribers sending your email address in an Etsy convo. Looking forward to the next video!
-Kaley
Hi Kaley!
We will get in depth on the tools you use for all of this. It can get quite confusing and if you’re not careful it can start adding up to far too much expense. (many of the things we use are totally free) Stay tuned!
great video, thank you so much! i am slowly working on compiling a newsletter to gain more subscribers and working on ways to increase followers and this video is great help! looking forward to the next one 🙂
So glad you are doing this now (I need all the help I can get)…. I am giving myself a do over with a new direction my focuses are reaching the public and getting followers…. Excited to see the next video and discover how I can do that… Cheers, Megan.
Megan – You’re so creative and I know you can grow a successful business from your work! I’m looking forward to seeing that happen! 🙂
Thanks for joining us for these videos!
~Kim
Thanks so much for sharing!
It’s like you read my mind!! I have been thinking about how I need some (free) marketing advice and then I saw your email! Thank you! Thank you! Thank you! Cant wait for video #2! Will be sharing this with others. 🙂
Thanks Cheri! We really appreciate you sharing the series with as many people as you think it might help. New people can sign-up to get the emails at http://EtsySuccessFormula.com
I like your approach. For me, I have over 5,000 Pinterest followers and always wondered how I can get them to visit my shop, website, sign up for my blog. The two most popular boards of my followers are Sewing and Craft Things. Where do ask them to be followers and how can it be done? Looking forward to learning the steps in achieving subscribers.
Patty! You do have a great big bunch of Pinterest followers! I always notice when you pin something from Everything Etsy! You’re on the right track with growing your social media…it can make a world of difference when it comes to marketing on a budget.
It seems like these videos will be helpful to you…YAY!
~Kim
Great info! Thanks for doing this Tim and Kim! I do have several subscribers and have had lots of one-time customers, but also have had a few repeat customers. My question is how do I keep my subscribers and customers? How do I make sure they do not lose interest in my stuff over time? I do have a newsletter set up but I feel like I am always sending newsletters out only when I have a sale or promotion because I don’t know what else they are interested in. I sell bridal jewelry and lanyards (2 different Etsy shops) and I guess I just want to know how to keep my customers and subscribers interested. I’m sure you are probably going to get to this in your upcoming videos. Lol Thanks again! 🙂
Thanks for breaking it down nicely. Appreciate you sharing, and look forward to the next video.
Such interesting information! I need all the help I can get! Thanks so much for doing this–I can’t wait for the next video.
I love this idea. It seems to be simple and to the point. I am anxious to hear the next video of specific steps to take. So often do people offer videos or books, etc… Saying they’ll show you great ways to improve your business, but no one ever gives specific steps that actually work! So I’m looking do forward to this as I have had my Etsy shop for 3 years now and have a little traffic but no where near what I would like! So thank you!!
interesting video that promises results through listening! I am impressed and anxious for video # 2.
Thank you
I was just out earlier today purchasing a book for my shows for customers who wanted to be on a mailing list. I’m hoping this helps when I’m running sales online!
Thank you for this video, great info for a newbie like me, can’t wait for the next one!
They all seem like such easy steps and logical as well! I’ve been thinking lately about how to engage the public or followers more and your advice here would definitely be a help….now all I need is to get myself going! I’ve been rather stuck with my whole business for quite some months (well probably more than months!!) and keep signing up for different ‘things’ hoping that something would click and my mojo and interest would appear magically I think! d’oh! So of course have managed to overwhelm myself completely and am now very stuck! I’ve been thinking that I probably should just pick maybe one course of action and had thought it would be with the two of you coz you had made a lot of simple sense. Now after listening to you Tim and how easy and simplistic it all sounds I feel that it’s the right decision. So I now need to give it a good try…..or get out of the kitchen or craftroom maybe!!! lol.
Looking forward to the next video. btw, are these replacing the podcasts through Handmade Tickle or have I missed something or got it all wrong!?
Thanks heaps, Pam 🙂
Hi Pam! We’re still doing the podcasts! More coming soon. It was kind of unplanned, but we took much of the summer off from really creating much new content. We’re back in motion now though! Thanks for letting us know you missed it!
I don’t know if you realize you two how helpful you are to so many people?!!! Wow, so glad I found you on the Etsypreneur team! Receiving your first newsletter today and watching this video (that I’ll have to re-watch when the kids are sleeping…teehee) is invaluable.
I’ve just opened my Etsy shop and started doing business online. I wanted to started on the right foot. I feel confident I found the right people to help me.
THANK YOU, thank you so much!
Enjoyed the video and can’t wait to hear on how to apply myself and my shop into these relationships. When will the continuation of this be?
Thanks again 🙂
The next video will be sent out in two or three days. We just want to allow plenty of time for everyone to see this one first because it’s kind of “required reading” for the next one.
Thanks for your comment!
Great video! Looking forward to the next one. I have been trying to build my number of followers and subscribers over the last few months.
I was very excited to offer my handmade products and confidently listed them. After the listings ended I re-listed and then did not know how to market my shop. I have not listed very much recently as I do not want to waste time and, or energy. I was very excited when I saw you offered some instruction that is easy to understand. Looking forward to my future success again! Thank you Tim and Kim
Awesome video. Great starting points. We are really looking forward to the next videos. Perfect timing for us and it helps us begin to know where to focus our attention. Thanks so much!!
Laine and Mark
GREAT Video, and very easy to understand everything.
Can not wait to get the next videos and gives me hope for my Etsy shop!
Great video
Thank you
Great video, you two! Refreshing to see a video about marketing that is presented in layman’s terms for those of us that are new to this area! Getting ready to list some things by the end of September in my first shop, and am wanting to get all the info. I can in this brain cage so that I can be as successful as possible. Thank you for taking the time to do this. It is greatly appreciated!
This is an amazing and really useful model with which to think about online marketing. Is it original to you guys or did you get it out of some fancy marketing book? I’ve made a study of online marketing over the last year and this really ties everything together. Love it and can’t wait to see the next video!
The Five Circles are all ours for the moment…. It probably won’t be long before we see someone else using it, but this video is the official public unveiling of the concept! Thanks for your comment!
Thanks for the info – can’t wait for video #2.
Kim and Tim,
Thanks so much for the video! The visual progression represented by the circles really helps to clarify all that I’ve been seeing on marketing but just not putting together. I look forward to your next video!
Lisa –
Thanks so much for the feedback on our 5 Circles of Marketing! I’m glad to hear the visual side of it works for you! 🙂
~Kim
I did many of these steps along my journey without even realizing what I was doing! Lol Thanks for making this video….helps us to visualize it all and make it real.
Well said, very simple and easy to understand. Relationships are vital to any business, netwroking and partnership always pay off. Be the mayor of your business.
I really enjoyed this first video! Very informative and I am looking forward to the next one! On a side note, Kim– Your hair is beautiful! I just had to tell you!!
Julie – You’re too sweet…thanks!!!!! 🙂
~Kim
Thank you Tim and Kim, for the great video.. I can’t wait until the next video!
Cindy
looking forward to your next video
Thanks so much for the great info very helpful cant wait for the next video 🙂
Thank you Tim & Kim! I’m just getting back to making my Etsy shop a priority, and there you are…perfect timing! Marketing is a struggle when you have to wear all the hats in business, but you made this very clear and to the point…can’t wait for the next video.
Thanks again.
Denise –
Thanks for you awesome comment! I sooo understand not having a marketing department to handle everything…lol! I’m sure we can help lead you down the path to a successful Etsy shop. 🙂
~Kim
Thanks waiting for next videos
Just wanted to say hi and thank you so much for all this wonderful information! I’m looking forward to the next video! 🙂
Hi Jennifer! Thanks for taking the time to comment…it helps me to know who I’m talking to in the videos! 🙂
~Kim
Thanks so much for the great video…easy to understand and straight-forward. Looking forward to learning more!
Hi cuz im new to this glad to find help in the family Im not sure what I want to do yet was laid off at work now want something from home talk again soon love ya’ll
Hi Gayle!
Sorry to hear about your job! Stick around and see if selling online will work for your new career…it can be pretty amazing! 🙂
Take care!
~Kim
Thank you! I enjoyed your video and love that it feels as if I’m watching two of my friends sharing with me. I especially found it helpful to hear Tim’s version of “marketing is ok” and getting past the idea that it’s pushy, unfriendly, or intrusive. I need to remember that it’s not only necessary, but it’s often sought out and welcomed. I remind myself of the many times that I,ve found something (product, help, service, information) that I was thankful for because someone did some marketing to get it to me. Like this video!! Now for me, the key is getting to the point where I feel that I have something pulled together enough and ready to market — although I keep telling myself to stop planning and just take action! I can’t thank you enough for all that you both share in so many ways!
Awesome! Yes, marketing is alright! I found it a little hard to get started with sharing what I had for sale, but I saw others that did it and it was really paying off for them. I had to take baby steps. Then I really started to see a great response to what I was sharing and it was super exciting! You are helping people find the perfect gift or giving them something they want…its a win-win!
You do have to take action!!! We’ve been working on our Etsy Success Formula forever, but we always add something else and don’t just put it out there…we had to just go ahead and do it! Sometimes I guess we have to go with a little less than perfect…lol!
Thanks for your comment!
~Kim
Tim and Kim, thank you for posting this video! That’s very generous of you guys.
“Vulnerability” is what comes to my mind when building relationships. I was told that it’s what gets people open up to each other. Though open to the idea, I’m still nervous about it. I notice my Zumba instructor is a great example in building this relationship with her Facebook followers. She is just being herself. She lets us in her ups and downs. We feel connected to her. She is that good, that I – out of the ordinary – started commenting on her posts. I’m curious about how much of that aspect is applicable to Etsy type of business. Thanks again.
Hi Rosa!
I can relate to the vulnerability you’re talking about! When I first started working on my social media I felt so strange saying anything about myself. I slowly started adding bits and pieces mixed in with content I found interesting. I began to build some friendships that way, and then I didn’t feel quite so strange any longer. It really just takes practice! Instagram is an easy way to start…just share a photo of something going on in your world and then comment and like other photos. It can be fun…it really can! 🙂
~Kim
Thanks so much for the great video…easy to understand and straight-forward. Looking forward to learning more!
Very useful! Looking forward to the next video to find out what I need to do next! Thank you.
Great video! So excited to get a direction for Poe-Poe’! Thank you!
We’re finishing up the next video right now…get ready to learn some actionable steps to help you through the 5 Circles of Marketing! Can you tell I’m excited??? Thanks for hanging out with us!
~Kim
Thank you both so much! I love receiving your emails and always find something I love. This was an easy way to see how followers affect business. My question is I have 14,000 followers on FB….how do I convert more of them to subscribers?
It’s great to have a cup of coffee and watch you two . . . laid back, fun AND informative! Your first video along with a few other words of wisdom from Kim’s blogs were what convinced me to not be afraid and just OPEN my shop, so thank you for that! I figure the more info I have, the better off I will be. so I’m looking forward to vid #2 :- ) Thanks so much! Patty
Thanks for sharing your video. I’ve just opened my Etsy shop so it’s been helpful seeing this right at the start of what is hopefully going to be a successful selling season with (fingers crossed) many more to come. Look forward to seeing the next instalment. x
Thank you so much for taking the time to create and share these videos! I love listening while I am doing those zen tasks (aka kinda boring) and I can focus!
Kathy
Very informative! Well thought out. Well presented. Thanks!
Great information so far. Can’t wait to see more.
My daughter directed me to your site~ She is always forwarding ideas of things she thinks I will like. I have owned an interior decorating business for 39 years, but decided about a year ago I wanted to do something different. I love to embroidery and said I want to do that on the web–little did I know~ it was work along with stress on working with professionals to set up my website. Had it set up a couple of months now, and am paying the bill~ but have not done a thing with it. If you will~ it is stepping out of the box! It is definitely not the store front type of business I am use too. With all of the above being said, I have watched your first video, very informative and I am looking forward to video #2. Just FYI my daughter has a degree in corporate marketing. Thanking you for sharing.
Hi Sandie!
I understand how hard it can be to get set up and on your way. It really doesn’t have to be the perfect set up to start making it work for your business. Sharing your work online through a blog is the best thing you can do to grow your business. It’s amazing how far you can reach. Just don’t stop! Share, share, share!
Thanks so much for your lovely comment! I hope you enjoy the rest of the videos!
~Kim
Great video can’t wait get stated sell my crafts.
I make Homemade Natural soaps and marketing has been my biggest obstacle. Making product is easy! Thanks for the information. Have A Happy Day!
Thank you for sharing this information.
I guess I kind of knew most of it before, but I like how you tied it all together and gave me a visual! I like visuals.
Cheers!
Hello Kim and Tim,
Thank you for a brilliant video. I have a handmade jewellery business and a ‘bit of a blog’. I sell through my own website but have also had an Etsy shop for just under a year. I was beginning to feel a bit despondent with Etsy as I have only had one sale, but listening to your video has made me realise that I need to look a bit at the bigger picture and not stress continually on sales, as I am positive they will start building up eventually.
My business has been running in-between raising three boys, the smallest one has just started nursery so I now have a little more daytime to focus on my business. I am loving all the support and help that there is available on Etsy forums etc. it is so down to Earth and achievable.
I will be following you on Twitter, pinterest, Facebook as i love to hear peoples stories and how they achieved their goals.
Thanks Again
Gail
Hi Kim & Tim
A very big thank you for your time help & support.
I have many years of retail experience & have just set up an online shop with Etsy.
And would be more than grateful to receive any information that you think would be helpful.
I will be following you with Facebook.
Once again many thanks
Kind regards
Dawn
Thank you so much for this video. Can’t wait to see the others. You are just what I needed today. Have been feeling a bit discouraged. You have given me a plan to move forward and not quit. Thank you.