Ok, let’s keep going! So far in the 2015 Holiday Shop Preparation Guide, we’ve talked about really understanding our offer and getting ready for a rush by stocking up. Now we’re going to start making the shift from “being ready for sales” to “bringing in more sales”. That’s what you really want to talk about… [read more]
Stocking Up! {Holiday Shop Preparation Guide Part Two}
Be prepared to sell a ton of stuff! The holiday shopping season is coming soon and we’re getting ready! Part One of the Holiday Shop Preparation Guide was about focusing and getting a firm grip on what, exactly, it is that you offer your customers. Knowing that will help you put forth a clean and… [read more]
Marketing Hack — Custom Shipping Labels
Branding… we all want more, need more, gotta have more if we’re going to succeed in online business. You can’t afford to miss any opportunities! Your shipping labels are a branding opportunity and this video shows you how to do it using Endicia.com Your logo on your shipping label? No problem! Your website URL on… [read more]
Three Ways to Handle Your Etsy Shop Returns
Returns, nobody loves them but pretty much everybody that sells anything deals with them from time to time. You know what they say, you can’t please all of the people all of the time. Every once in awhile, someone is going to want to send something back. How you handle that can make a big… [read more]
Endicia’s New Delivery Notifications {Etsy Business}
How about an email each day that tells you the status of your outgoing shipments? Our favorite provider of shipping labels and related services just upped their game yet again. Endicia, which has been rolling out improvements at a brisk pace for a couple of years now, has just released a new shipping notification service… [read more]
Increase Etsy Shop Profits with Free Shipping and Free Returns
Is it time to start offering free shipping in your Etsy shop? What about free returns? It could be the most profitable move you make this year. Before getting into the why’s and how’s, it’s important to acknowledge the drawbacks. Free shipping, either on delivery or for returns, isn’t actually free! You, as the seller,… [read more]
Is It Time to Switch Shipping Providers?
The blog team over at Endicia’s blog, The Savvy Shipper, is always keeping an eye out on the world of small business shipping. One of the hot topics recently has been FedEx and UPS moving to dimensional pricing for some packages while the USPS holds rates steady. Endicia sponsored a survey asking businesses how the… [read more]
Handmade Business is Different
We work online. We sell online. Our Etsy Shops are online and our blogs are online. So that means our marketing is online too. But am I an “Internet Marketer”? I kind of hope not. Maybe this picture is a good example of why I feel that way… This was what Amazon was showing me on the… [read more]
8 Most Popular Etsy Business Posts of 2014
Whew! What a busy time the last few weeks have been! We went on a trip to Texas, we’re remodeling the Laundry Room, and getting ready for a nice family Christmas. On top of all that, of course, we’ve been filling a huge holiday rush of orders in our Etsy Shop! As much work as… [read more]
USPS® Price Changes — Now I Love Priority Mail® Even More
So did you hear about the recent United States Postal Service {aka USPS®} price changes? It’s one of those good news / bad news situations. Some people’s costs went up, while others went down. It all depends on what you ship and to where. My smaller flat rate packages stayed about the same, but the… [read more]
5 Circles of Relationship Marketing {Etsy Business Video}
Sign Up For The Free Video Series Here Your Etsy Shop Marketing We recently asked Etsy sellers who subscribe to EverythingEtsy.com to name the one thing that was standing between them and the success they deeply want to achieve in their business. Overwhelmingly, the answer was summed up in a single word… “marketing”. And it’s… [read more]
USPS To Lower Rates and Endicia Announces Pay-on-Use Return Labels
Shipping costs are dropping! Now there is something you don’t hear every day! I guess I won’t really be fully convinced until I see it happen, but the information couldn’t have come from a better source. We were on a call the other day with Endicia talking about their new “pay when your customer uses it”… [read more]
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